The Power of Logos in Branding
Test your knowledge about logos, their design principles, and their role in brand identity.
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Test your knowledge about logos, their design principles, and their role in brand identity.
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To make things look pretty
To identify and distinguish a brand
To fill empty space on products
To use up marketing budget
Scalability
Using many colors
Complex details
Trendy effects
Wordmark
Lettermark
Brandmark
Combination mark
It's the cheapest color to print
It evokes trust and reliability
It's the most visible color
It's traditionally lucky
Empty space that creates hidden meanings
Dark colored areas
Space where text can't be placed
Areas that need to be redesigned
Color-neutral
Monotone-ready
Value-testing
Monochrome versatility
Current design trends
Brand evolution
Market positioning
Digital adaptability
1.414
1.618
2.236
1.732
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