The Psychology of Influence and Persuasion
Test your understanding of Robert Cialdini's principles of influence and how they shape human behavior and decision-making.
Try this quiz
Play through the questions and see your score instantly
Ready to test your knowledge?
15 questions · Quick play · Instant results
Make your own quiz videos
Turn any topic into a polished video quiz — with AI-powered questions, voiceover, and animations. No video editing skills needed.
Unlimited quizzes, free to start
Create as many quizzes as you want. Describe your topic and AI builds the questions, answers, and explanations for you.
Customise everything
Pick from stunning templates, tweak colours and fonts, add your branding, and choose between vertical or landscape formats.
Export-ready videos
Download HD videos optimised for TikTok, YouTube Shorts, Instagram Reels, or full-length YouTube — one click, no editing.
No credit card required
Quiz Questions & Answers
Review every prompt, the correct responses, and helpful context to prep for your own run-through.
Question 1: What is the principle called when people feel obligated to return favors?
Reciprocity
Question 2: When people look to others' actions to determine their own behavior, what principle is at work?
Social Proof
Question 3: What psychological principle explains why people want things more when they are scarce?
Scarcity
Question 4: The tendency to continue with something we've already invested in is called what?
Commitment and Consistency
Question 5: What principle makes us more likely to say yes to people we like?
Liking
Question 6: When we defer to experts or authority figures, which principle is being utilized?
Authority
Question 7: In influence psychology, what's the term for making a large request after someone refuses a smaller one?
Door-in-the-face technique
Question 8: What principle explains why exclusive clubs are more desirable?
Scarcity and Social Proof combined
Question 9: Why do salespeople often give multiple small gifts or concessions?
To trigger reciprocity multiple times
Question 10: What's the psychological effect of asking someone to explain their reasoning for a decision?
Increased commitment
Question 11: Why do companies often use testimonials from 'regular' people rather than celebrities?
To leverage similarity in social proof
Question 12: What principle explains why free trials are so effective?
Commitment and Consistency with Ownership
Question 13: Why do restaurants sometimes list their most expensive items first?
To create an anchor effect
Question 14: What makes scarcity more effective as an influence technique?
Competition for the scarce resource
Question 15: Why do persuasion attempts often fail when they're obviously manipulative?
Reactance