Decision Making & Influence Quiz
8 medium-difficulty multiple-choice questions based on the video's frameworks and high-leverage ideas about persuasion, decision architecture, and behavior change.
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Quiz Questions & Answers
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Question 1: What mental model helps explain why small changes in choice presentation dramatically alter behavior?
Cognitive load theory
Choice architecture
Maslow's hierarchy
Opportunity cost framing
Question 2: In nudging, why are defaults often the most powerful lever?
Defaults increase information search by users
Defaults remove personal responsibility completely
Defaults guarantee optimal outcomes for everyone
People stick with pre-set options due to inertia and implied endorsement
Question 3: Which tactic best applies when you want people to follow through on intentions?
Depend on intrinsic motivation alone
Increase penalty severity only
Rely on general reminders without planning
Create implementation intentions with specific if-then plans
Question 4: Which framing most reliably increases preventive behavior like saving or vaccinations?
Rely solely on fear-based messaging
Use complex statistical evidence as the primary message
Focus on abstract, long-term societal benefits only
Highlight immediate, tangible benefits and simplify next steps
Question 5: When evaluating an intervention, which outcome indicates it changed behavior rather than just attitudes?
Increased time spent viewing educational materials
Observed increase in the target action measured over time
Greater awareness of the issue in focus groups
More positive survey responses immediately after exposure
Question 6: Which myth about persuasion does the video debunk?
Only experts can design effective interventions
Rewards always outperform nudges
Persuasion requires complex manipulation to work
Data is irrelevant in designing choices
Question 7: Which ethical consideration is emphasized when designing behavior-change interventions?
Designing only for majority preference
Hiding trade-offs to simplify decisions
Transparency and preserving individual autonomy
Maximizing compliance at all costs
Question 8: Which measurement approach best isolates whether a behavioral tweak caused the effect?
Randomized controlled trial comparing outcomes between groups
Expert opinion without empirical testing
Before-and-after observation without controls
Post-hoc anecdotal reports of success