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Stacey Dooley: High Street Shoppers Quiz

Medium-difficulty multiple-choice quiz based on Stacey Dooley Investigates: shoppers confronted with the environmental cost of cotton.

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Danny Paterson
Danny Paterson
Published June 11, 2026

Quiz Questions & Answers

Review every prompt, the correct responses, and helpful context to prep for your own run-through.

Question 1: What environmental issue did shoppers learn is linked to growing cotton in the segment?

Permanent rise in sea temperatures from cotton dyes

Increased volcanic activity from cotton farming

Widespread deforestation from cotton tree clearing

Large bodies of water disappearing due to cotton's water use

Question 2: How did shoppers generally react when told how many years of drinking water one jacket could equal?

They were visibly shocked and reconsidered their shopping habits

They demanded immediate store closures

They already knew the exact figures and were unphased

They laughed it off and said fashion is more important

Question 3: Which mindset about shoppers did the presenter suggest in response to people's reactions?

People generally care but are not informed

Consumers prefer higher prices for ethics

Everyone already shops fully sustainably

Shoppers purposely ignore environmental facts

Question 4: What specific personal change did one shopper state after learning the cotton-water facts?

They intended to buy more cotton to support farmers

They planned to change the way they shop from that day

They decided to start buying only synthetic fabrics

They vowed to stop buying clothes entirely

Question 5: Which framing technique did the interviewer use to make the water-use impact relatable to shoppers?

Showed charts of global cotton trade balances

Used celebrity endorsements for sustainable fashion

Converted cotton water use into years of drinking water per person

Compared cotton water use to gasoline consumption

Question 6: What knowledge gap did Stacey admit about before making the documentary?

She believed cotton had no environmental impact

She thought cotton was the most sustainable fabric

She had never heard of cotton before

She knew little about the environmental cost of cotton

Question 7: Beyond information, what barrier did shoppers suggest prevents responsible shopping?

Total unwillingness to change fashion trends

Lack of awareness rather than lack of care

Government bans on sustainable labels

Uniform global knowledge about water footprints