Xiaomi: The Tech Giant's Journey
Test your knowledge about one of the world's leading technology companies, its business model, products, and global impact.
Test your knowledge about one of the world's leading technology companies, its business model, products, and global impact.
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Making smartphones with MIUI software
Producing smart home devices
Selling computer peripherals
Manufacturing laptops
Billboard advertising
Celebrity endorsements
Flash sales model
Television commercials
Smart Life
Mi Connect
AIoT
Smart Plus
Low margin, high volume
High margin, low volume
Medium margin, medium volume
Variable margin based on product
Mi Home stores
Carrier-exclusive deals
Online-only sales
Third-party retailers only
Outsourcing all manufacturing
Using lower quality materials
Long-term component contracts
Reducing warranty coverage
Outsourced design
Traditional R&D only
User feedback integration
Copying competitors
Premium positioning
Online sales only
Rapid global rollout
Market-by-market approach
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